LocationAlliancewas launched today by 22 companies across industries to drive innovation and market adoption of high accuracy indoor positioning and related services. Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed.
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TheAlliancewill focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.
Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications,TamperSealAB, Team Action Zone and Visioglobe.
Alliancemembers will pilot the most promising services and use cases from a business and solution point of view. The other important task for theAllianceis to ensure a multivendor environment by promoting open interfaces and a standard-based approach.
Alliancemembers are encouraged to execute their own pilots and present their data to theAlliance. The primary solutions will be based on enhanced Bluetooth 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies. These technologies are commonly used in mobile handsets and are thus a natural starting point for theAlliance?s efforts.
Pre-commercial pilots and business model verifications will start in 2012, while 2013 is expected to bring mobile handset-based implementation enabling the first consumer applications in the indoor mobile environment.
Filed Under: Nokia
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