Deutsche Post DHL Buys IntelliAd To Ramp Up Its Adtech Business

Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises in optimizing search ad buys, as part of a larger strategy to make a bigger push into online advertising and marketing. Financial terms of the deal were not immediately disclosed; we've contacted both companies for more details. For now, Deutsche Post says that IntelliAd will become an independent subsidiary, and that all of its 50 employees, including founders?Tobias Kiessling, Wolfhart Fr?hlich and Mischa?R?rup, will stay on post-acquisition.

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