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U|Tech Conference – Teaching Utah Businesses How to Get Better ROI on their Web Site
Salt Lake City, Utah (PRWEB) September 12, 2006
U|Tech Conferences announces the 2006 Internet Marketing Conference. Utech focuses on teaching Utah businesses effective and accessible Internet marketing techniques. Open registration for the one-day conference can be found at http://www.utechconference.com.
The conference will be held all day Wednesday October 18, 2006 at the Salt Lake Community College ? Miller Campus (9750 South 300 West in Sandy, Utah) beginning at 9 am. Keynote speaker Paul Allen will introduce 21 Proven Tactics for Driving Sales to your Web Site. Paul has started many successful Internet-based businesses including Ancestry.com and MyFamily.com. He is a serial entrepreneur whose enthusiasm and expertise has helped many people start and grow their businesses online.
“I’ve worked for businesses of all sizes in Utah, from 4 to 600 employees. They all face challenges when marketing their web sites. They aren’t fully leveraging this medium. I want business owners, marketing staff, and even IT people to come. They will learn how to get better ROI on their web sites,” says Janet Meiners, U|Tech Founder. It will also be a great networking opportunity to get to know others who are in this space.
U|Tech’s goal is to show how to become more competitive and drive more sales using simple and cost effective Internet marketing strategies. To accomplish this goal, U|Tech has assembled a group of Utah-based online marketing experts. They will cover traditional methods like running paid advertisements on search engines. There are also more Web 2.0 methods represented like business blogging and search engine optimized press releases.
Mark Swaby of Affiliate Crew will help you determine if your business is ready to start an online commission-based online sales force called affiliate marketing. Affiliate marketing has helped Utah business like Little Giant Ladder grow internationally. Another Utah-based company, Ancestry.com, credited up to to 30% of their sales to affiliate marketing. When done right, affiliate marketing is an effective way to reach new niches online.
PRWeb’s Senior Vice President of Sales – Stuart Dean will talk about a low-cost effective way to market online with press releases. He will focus on social media such as SEO press releases and podcasts. He will show how PR professional can show greater ROI, measurement, and marketing presence in an increasingly competitive landscape. Stuart has been in the new release distribution business for 18 years.
[Utah Business]es are invited. Utah has long been an entrepreneurial hotspot. In 2004 Utah had the 2nd highest number of Forbes 200 Best Small Companies per capita in the US. Utah holds the 4th highest number of Deloitte’s Technology Fast 500 companies per capita. Successful companies like Omniture, Logoworks, Backcountry.com, iboats, and 1-800-Contacts call Utah home.
Main sponsors include PRWeb and Connect Magazine. UTech has targeted sponsors who can help your business succeed. Often there isn’t the budget or resources to do Internet marketing in-house. Meet the Utah companies who understand and can help you implement what you learn. Overall, the conference is for beginner to intermediate-level Internet marketing.
“There are plenty of conferences for advanced Internet marketers. U|Tech focuses on practical solutions for business who want to understand how to get more customers from their web site. We introduce the concepts and how to apply them to your business.” says promoter Chris Knudsen. “This show is more than just “tell”, it’s showing attendees how to find practical and cost effective strategies to getting better sales from this medium.”
For more information, contact: Janet Meiners
Founder, U|Tech Conference
http://www.UTechConference.com
801-362-7975
U|Tech 2006 is the first Internet Marketing Conference of its kind in Utah. U|Tech was started to help businesses take full advantage of growth opportunities by fully utilizing Internet Marketing. Marketing staff, CEOs of small companies, consultants and IT are invited to attend. See http://www.UTechConference.com for details.
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