With Google+, people can endorse your content by '+1'ing it. Here's how to make the most of this by connecting your website, Adwords, YouTub channel and Google+ page.
What is a '+1'?
With Google+, people who see your brand's content - be it your website, a blog post, a video, your Adwords ads, your Google+ page, or a Google+ post, photo or comment, even a Google search result - can click to '+1', or endorse it.
If that person is signed in to Google+ when they click the +1 button, Google shows their endorsement to their other connections across the web as an annotation under the search result ... and if you are signed in when you search, this is the kind of thing you will see:
... the idea being, of course, that you are much more likely to click on the content recommended by people you know. More info on this from Google here - and also from Mashable, who have explained the link between +1ing and search rankings very well.
?
How can I make +1'ing work for my brand?
- Set up? Google+ Page.? If you haven't already, then set up a Google + page. You can start right here: and here's some advice on set-up
- Link & verify your Google+ Page and your website? Add your website URL (and your social media links), link and verify the website.? Here's a video on how to do it, and Google's own advice. Google reckon you?ll start seeing an uplift in traffic straight away.
- Put a Google + badge on your site.? Then people can either visit your Google+ Page from your site -? or actually add it to their circles without leaving your site. Visit the Google+ badge configuration tool to customize your badge and generate the code snippet to add to your page. Google claims that brands who do this are seeing a 38% increase in followers. And of course they can +1 your site content.
- ?Add social extensions to your Adwords campaigns. Once you've built a Google+ Page, you can link your page to your AdWords account using social extensions. By default, AdWords ads that appear on Google or the Google Display Network all have a +1 button. A web user +1'ing your ad endorses your specific landing page, and vice versa.? If you add 'social extensions' to your Adwords campaigns, then a +1 on your ad applies to your Google+ Page, and all the +1's from your Google+ Page are also applied to your AdWords ad. This creates a larger social web presence for both your ads and your Google+ Page, making it more likely that someone who sees them will see an annotation. In this highly recommended video of a recent presentation to PR companies, Google claims a search performance uplift of between 5 and 10%.? Since these 'endorsements' make your ads more relevant, they may also impro0ve your click through rate (CTR) and save you money. To do this, go to your Adwords account and select a campaign.? Then choose Add extensions > View social extensions > Add new.
When prompted, paste in the ID (URL) of your Google+ page, ignoring anything after the number.? Example: https://plus.google.com/101408157362052603690 . It may well say 'pending' in the status for a while before it changes to 'eligible'. If you want to see what kind of impact this has on the CTR, then:- Click in to one of your campaigns that has enabled social extensions
- Click on the "ads" tab
- Click on the "segment" drop down and select "+1 Annotations".?? Your ad should look like this now:
- Link your YouTube account to your Google+ page. If you produce videos, make sure that a) you upload the video to YouTube and b) that your YouTube account is also linked to your Google+ account. Here's some help on this from UpYourPlus.
Once again, I highly recommend this Periscopix Google Event video (although it's lengthy - and you'll want to start at about 13 mins in) and Google's own information - starting with the basics here.
?
More on this series of Tips on Social Media for Small Business:
Tips on Social Media for Small Business: #1 Why You Need It
Tips on Social Media for Small Business: #2 Social Media Policy
Tips on Social Media for Small Business: #3 Organisation of Your Social Media Channels
Source: http://socialmediatoday.com/emoderation/1051241/tips-social-media-small-business-4-how-google1
sopa marg helgenberger censorship wikipedia sopa and pipa bills censoring the internet blackout
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.