Monday, June 25, 2012

Friendshake: Facebook?s New Mobile Feature For Finding People Nearby (And A Highlight Killer?)

fb friendshake 2 editedFacebook has created a new feature that lets users find friends and potential friends nearby. Called "Friendshake" (for now), it's another step in Facebook furthering its reach into mobile, and creating services to meet new people -- rather than build more connections up with the ones you already know. And, in keeping with Facebook's?emphasis on being as ubiquitous as possible, it's not in a native app, but via the mobile web. The feature follows a little under two months after Facebook announced the acquisition of Glancee, a mobile app that helps users discover people near them with similar interests, whose three founders have now joined Facebook and closed down their app. It is not clear if Friendshake has been created out of that acquisition, or if it has been developed along an altogether different thread -- and how the functions of the two may eventually dovetail.

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