Do it yourself PR, part 2 | MomsCharlotte.com

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Last week, Ask the Mompreneur covered some of the fundamentals of doing your own PR as a business owner.? Specifically:

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-??????? Shift to a ?news? perspective

-??????? Target the right outlets

-??????? Pitch your story

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This week, we?ll wrap up this two-part series with some words of advice from Charlotte internet radio host Francoise Rose Jeanes.? Her small business marketing podcast is called Marketing Moxie and can be found at BlogTalkRadio.com.

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Ask the Mompreneur:

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Earlier this month, I had the opportunity to come on your show to talk about launching my new startup, and I learned a lot about the process of DIY public relations in the process.? As someone who is on the receiving end of pitches from entrepreneurs, what advice do you have for successfully pitching producers, hosts, and journalists?

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Francoise Rose Jeanes:

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For my show, the most important thing is that you have to fit the criteria of being an entrepreneur who has achieved success in business and have something valuable to teach.? My purpose for doing the show is to help other business owners learn something, so I?m always looking for people who have an interesting story to tell or experience they want to share.

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Ask the Mompreneur:

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How do you usually find your guests?? For example, you and I met online, via the Facebook group Charlotte Area TweetTarts.

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Francoise Rose Jeanes:

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I do find guests from online groups and social media and networking events, but my main source is referrals from previous guests.? I think that interesting and successful people will tend to know each other, so I always ask my guests who else they know that they think would be a good fit for the show and that method has worked really well in keeping the pipeline full.

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Ask the Mompreneur:

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So it sounds like business owners who want to do their own PR should start by doing their homework and making sure their story really fits the program they are pitching and that they should try to get referred by a previous guest.? Very useful tips.? Now what about things to avoid?

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Francoise Rose Jeanes:

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Well, my biggest pet peeve is people who aren?t into building relationships.? For me, each show takes many hours of work to put together, including all the effort I put in before and after the actual interview.? So I?m not really interested in doing all that to help promote someone who?ll never speak to me again.

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I know that coffees and lunches take time, but I?m a relationship builder, and communicating with people and connecting them to each other is really my passion.? So someone who wants to come on my show, and then be gone is not really the kind of guest I?m looking for.

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I think the motto of the eWomen Network really puts it best, "Give first, share always."? So if there was one big take away I would want everyone to remember, it would be that.

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Jennie Wong, Ph.D., is a syndicated business writer and founder of the free social shopping website CartCentric.com.? Email her at TheJennieWong@gmail.com.? Guest bloggers welcome.

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Source: http://www.charlotteobserver.com/2012/10/31/3635643/do-it-yourself-pr-part-2.html

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