Most folks have an understanding of the basic concepts of value in the Real Estate industry. Many people will own a house or condo at some time in their lifetime. Even if a person never ends up owning a house, they more than likely have considered buying property at some point. There are very few purchases like home buying, and real estate is offer the most analyzed.
As such, most people are aware of the key variables that determine value in the Real Estate market: 1. Foundation 2. Structure 3. LOCATION
Foundation: Most folks understand that a house is built from the foundation up. If the foundation isn?t solid, everything else can be compromised. The same is true of your SEO initiative, see: Austin SEO. A solid foundation is crucial to long-term success. And in SEO, keyword research is your foundation. Everything you do must be built upon it. Without an analysis of customer search behavior and the competitive landscape of the industry, an SEO program will lack the insight needed to get off the ground. Just like a house with a weak foundation.
Structure: While the foundation lays the building blocks of a solid property, it achieves little on its own. How many people do you know that live on a concrete slab? The value of the foundation is that it provides the base upon which a quality structure can be built. And the quality of the structure is ultimately just as important as the foundation in determining property value. As the three little pigs found out, a house made of straw holds no real value.
As you may have guessed, your website is your online house. And Google is the property inspector, assessing a wide range of factors on your website to determine the true quality of your structure. Just like in real life, architecture is crucial in the assessment of property value, as is the quality of materials used in building that structure. From an SEO perspective, property materials include:
1. Website coding: Best practices coding and structure is essential to enable Google to properly index every line of code on your online property.
2. Site Content: Although the Internet is continually changing and evolving, the one thing that has never changed is that content is king, and is now more important than ever. With keyword research and strategy comparable to a home?s structural foundation, your content should be created in a way that delivers the best possible SEO. This is achieved using optimized body content and other coding elements such as website?s page and meta titles, text headings, keyword anchor text, keyword ratios, etc. For example, if you have a page on your site related to Austin web design?, the content and wording on the page should be related to this phrase.
Location, Location, Location: The most talked about element of property value the subject?s physical address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Other factors such as proximity to prime retail, demographics and crime activity can contribute significantly to real estate valuation.
Links of association also play a critical role in the search engine?s ranking for a web asset. For a search engine optimization specialist, inbound links from high quality web sites will improve your company?s value in the ranking calculation. Every day, almost in real-time, the major search engines gather and assess the links to each website. This is the primary way search engine?s like Google will determine relevance of an Internet user?s search phrase to the content on your website. If your site is associated with the Internet?s version of bad neighborhoods like link farms, you can?t expect search engines to give you anything more that a temporarily higher ranking.
Want to prove to Google that you live in a good location? Make sure your link building efforts are focused on the acquisition of quality links.
Aaron Kaiser is the Business Development Director for Web Design Austin SEO, an www.WebDesignAustinSEO.com firm that provides search engine optimization, web development and design services in the Austin metro area and throughout Texas.
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