Saturday, July 30, 2011

Customer at the center and the impact on the internal ? as publishing

Article marketing is just like a real business, there are employees or professionals (authors), the system of publication and publishers (along with the internal organization) and there are ? Customers (readers). The aim is to obtain satisfied customers.

And there is always a problem. For example, the article-share issue. This problem is a normal activity. An organization should organize their activities between the efficiency requirements of internal and external (client)Needs.

The employee (the author)

Some authors write their articles in part, for example ? "How to color (1)," is the first part, followed by "How to color (2)," the second part. It could also be a third party. This is what I personally like these sequels that if I think there's still something to say about this topic, I would just add on another article of the same sequence. At any time.

The problem

TheProblem is that there could be a time interval between an article and the second part will be. The system article is to bring the elements in sequential order. As a library by default in record items sorted by author and an alphabetical order, but (in contrast to a standard library) that are not visually for the reader, or the parts together.

The customer (the reader)

It seems that the article ? as they are pure content ? to be accessed primarilyvia search engines. In this case, it could be possible that a customer an item that is in the middle of a series of strikes ? for example, the reader is Article Two (2) not knowing that there are many more articles. In this case, the reader is in the middle of a story that must be continued, but do not know where to follow.

The solution

What you usually see in the economy, is that the employees are guided by the limitation of the system. In many cases,is there some kind of an information system and how each system is always limited in their functionality, making these systems because it would be too expensive to solve all sorts of exceptions. The system is a leader in the organization of these (and many other) cases.
The author in this situation should learn to cut their own products in the autonomous parts, with a unique start and end. Which takes practice, but would also require "broken" items rejected by publishers. ThisDecrease of internal efficiency.

Alternatively, the system should meet the needs of both the employee and the customer's needs. In this case, the system for a sequel and a small button with the text search ? ". Read the previous part," "Read on to the next part," or This is an expensive proposition.

To solve problems like these requires a balance between internal efficiency and external customer needs. Most of the time you're somewhere in between.

? 2006Hans Bool

Source: http://speaking-publishing.chailit.com/customer-at-the-center-and-the-impact-on-the-internal-as-publishing-articles.html

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